Best Social Media Listening Tools

YR
Researched and written by Yukta Rustagi

Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news.

Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation.

Social media listening tools often enhance social media analytics software by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within social media management software and social media suites as a feature. Additionally, many media monitoring software solutions include social listening capabilities.

To qualify for inclusion in the Social Media Listening category, a product must:

Listen for specific mentions across social media platforms
Identify trending topics or phrases by tracking real-time conversations
Analyze and detail customer sentiment (positive, negative, neutral)
Organize customer information for audience segmentation and engagement
Identify thought leaders and influencers within relevant industries

Best Social Media Listening Tools At A Glance

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Most Trending:
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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167 Listings in Social Media Listening Tools Available
(3,927)4.4 out of 5
4th Easiest To Use in Social Media Listening Tools software
Save to My Lists
Entry Level Price:Starting at $199.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro

    Users
    • Social Media Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 46% Small-Business
    • 37% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Sprout Social is a social media management platform that allows users to schedule content, manage multiple accounts, and track performance across various social media platforms.
    • Reviewers like the user-friendly interface, the ability to schedule and manage content across multiple accounts, and the comprehensive insights and analytics provided by Sprout Social.
    • Reviewers mentioned issues with the platform's pricing, occasional difficulties with custom report building, and limitations in visual customization and integration with certain social media platforms.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Sprout Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    905
    Post Scheduling
    513
    Analytics
    496
    Scheduling
    482
    Social Media Management
    447
    Cons
    Missing Features
    337
    Expensive
    206
    High Pricing
    174
    Improvement Needed
    159
    Linking Issues
    153
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Sprout Social features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.8
    8.6
    Social Measurement
    Average: 8.6
    8.7
    Social Reporting
    Average: 8.5
    8.3
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    Chicago, IL
    Twitter
    @SproutSocial
    117,418 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,666 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro

Users
  • Social Media Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 46% Small-Business
  • 37% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Sprout Social is a social media management platform that allows users to schedule content, manage multiple accounts, and track performance across various social media platforms.
  • Reviewers like the user-friendly interface, the ability to schedule and manage content across multiple accounts, and the comprehensive insights and analytics provided by Sprout Social.
  • Reviewers mentioned issues with the platform's pricing, occasional difficulties with custom report building, and limitations in visual customization and integration with certain social media platforms.
Sprout Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
905
Post Scheduling
513
Analytics
496
Scheduling
482
Social Media Management
447
Cons
Missing Features
337
Expensive
206
High Pricing
174
Improvement Needed
159
Linking Issues
153
Sprout Social features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.8
8.6
Social Measurement
Average: 8.6
8.7
Social Reporting
Average: 8.5
8.3
Brand Monitoring
Average: 8.8
Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,418 Twitter followers
LinkedIn® Page
www.linkedin.com
1,666 employees on LinkedIn®
(5,865)4.2 out of 5
Optimized for quick response
5th Easiest To Use in Social Media Listening Tools software
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100% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5

    Users
    • Marketing Manager
    • Social Media Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 60% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Hootsuite is a social media management platform that allows users to schedule posts, monitor engagement, and analyze performance across multiple accounts.
    • Reviewers appreciate Hootsuite's wide range of features, including content scheduling, analytics, social listening, and the ability to manage multiple accounts in one place, which they find to be a significant time-saver.
    • Users reported issues with the platform's user interface, which can feel cluttered and dated, and limitations in certain features unless a business account is used, as well as occasional disconnections and slow syncing of posts.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Hootsuite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Post Scheduling
    1,077
    Ease of Use
    1,066
    Scheduling
    955
    Scheduling Posts
    711
    Centralized Management
    707
    Cons
    Missing Features
    335
    Limited Features
    300
    Expensive
    290
    High Pricing
    283
    Social Media Limitations
    277
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Hootsuite features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 8.8
    8.1
    Social Measurement
    Average: 8.6
    8.0
    Social Reporting
    Average: 8.5
    8.2
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Hootsuite
    Company Website
    Year Founded
    2008
    HQ Location
    Vancouver, BC
    Twitter
    @hootsuite
    7,031,703 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,713 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5

Users
  • Marketing Manager
  • Social Media Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 60% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Hootsuite is a social media management platform that allows users to schedule posts, monitor engagement, and analyze performance across multiple accounts.
  • Reviewers appreciate Hootsuite's wide range of features, including content scheduling, analytics, social listening, and the ability to manage multiple accounts in one place, which they find to be a significant time-saver.
  • Users reported issues with the platform's user interface, which can feel cluttered and dated, and limitations in certain features unless a business account is used, as well as occasional disconnections and slow syncing of posts.
Hootsuite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Post Scheduling
1,077
Ease of Use
1,066
Scheduling
955
Scheduling Posts
711
Centralized Management
707
Cons
Missing Features
335
Limited Features
300
Expensive
290
High Pricing
283
Social Media Limitations
277
Hootsuite features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.8
8.1
Social Measurement
Average: 8.6
8.0
Social Reporting
Average: 8.5
8.2
Brand Monitoring
Average: 8.8
Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,031,703 Twitter followers
LinkedIn® Page
www.linkedin.com
1,713 employees on LinkedIn®

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(2,268)4.0 out of 5
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

    Users
    • Social Media Manager
    • Communications Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 42% Small-Business
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a software platform that provides media monitoring, media list creation, and media outreach services.
    • Reviewers like the excellent customer service, the intuitive platform, the comprehensive insights, and the ease of use that Meltwater offers.
    • Reviewers mentioned that the platform can be overwhelming at first, the search function could be improved, and the platform can sometimes be slow or go down.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    212
    Helpful
    183
    Features
    142
    Customer Support
    128
    Analytics
    107
    Cons
    Improvement Needed
    76
    Technical Issues
    66
    Learning Curve
    63
    Missing Features
    56
    Complexity
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Meltwater features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.8
    8.1
    Social Measurement
    Average: 8.6
    8.0
    Social Reporting
    Average: 8.5
    8.2
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    25,144 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,558 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

Users
  • Social Media Manager
  • Communications Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 42% Small-Business
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a software platform that provides media monitoring, media list creation, and media outreach services.
  • Reviewers like the excellent customer service, the intuitive platform, the comprehensive insights, and the ease of use that Meltwater offers.
  • Reviewers mentioned that the platform can be overwhelming at first, the search function could be improved, and the platform can sometimes be slow or go down.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
212
Helpful
183
Features
142
Customer Support
128
Analytics
107
Cons
Improvement Needed
76
Technical Issues
66
Learning Curve
63
Missing Features
56
Complexity
54
Meltwater features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.8
8.1
Social Measurement
Average: 8.6
8.0
Social Reporting
Average: 8.5
8.2
Brand Monitoring
Average: 8.8
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,144 Twitter followers
LinkedIn® Page
www.linkedin.com
2,558 employees on LinkedIn®
(2,343)4.6 out of 5
Optimized for quick response
3rd Easiest To Use in Social Media Listening Tools software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a busin

    Users
    • Community Manager
    • Property Manager
    Industries
    • Automotive
    • Real Estate
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Reputation is a platform that allows users to manage and track reviews and ratings across various properties.
    • Users frequently mention the ease of use, the ability to manage reviews across multiple platforms, and the helpful analytics provided by the platform.
    • Users reported issues with the platform's speed, the clarity of photos, and difficulties in navigating certain features and sections of the website.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Reputation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    419
    Review Management
    306
    Helpful
    295
    Centralized Reviews
    248
    Reputation Management
    194
    Cons
    Review Management
    105
    Improvement Needed
    98
    Missing Features
    81
    Review Issues
    70
    Learning Curve
    56
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Reputation features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.8
    8.9
    Social Measurement
    Average: 8.6
    9.0
    Social Reporting
    Average: 8.5
    8.7
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2006
    HQ Location
    Redwood City, CA
    Twitter
    @Reputation_Com
    11,168 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    688 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a busin

Users
  • Community Manager
  • Property Manager
Industries
  • Automotive
  • Real Estate
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Reputation is a platform that allows users to manage and track reviews and ratings across various properties.
  • Users frequently mention the ease of use, the ability to manage reviews across multiple platforms, and the helpful analytics provided by the platform.
  • Users reported issues with the platform's speed, the clarity of photos, and difficulties in navigating certain features and sections of the website.
Reputation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
419
Review Management
306
Helpful
295
Centralized Reviews
248
Reputation Management
194
Cons
Review Management
105
Improvement Needed
98
Missing Features
81
Review Issues
70
Learning Curve
56
Reputation features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.8
8.9
Social Measurement
Average: 8.6
9.0
Social Reporting
Average: 8.5
8.7
Brand Monitoring
Average: 8.8
Seller Details
Company Website
Year Founded
2006
HQ Location
Redwood City, CA
Twitter
@Reputation_Com
11,168 Twitter followers
LinkedIn® Page
www.linkedin.com
688 employees on LinkedIn®
(390)4.8 out of 5
2nd Easiest To Use in Social Media Listening Tools software
Save to My Lists
Entry Level Price:$69.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Statusbrew is a Social Media Management platform that enables everyone to discover and engage with their audiences. Trusted by over thousands of users worldwide, Statusbrew bridges the gap between bus

    Users
    • Founder
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 69% Small-Business
    • 21% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Statusbrew is a social media management tool that allows marketers to schedule posts, manage content, and retarget ads on various social platforms.
    • Reviewers frequently mention the ease of use, the ability to manage multiple social media accounts from one central location, and the robust analytics and reporting features as key benefits of Statusbrew.
    • Users experienced some difficulties with the interface being too simple and not always informative, the abundance of filter options being overwhelming, and the lack of a customizable calendar in non-enterprise versions.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Statusbrew Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Centralized Management
    55
    Time-saving
    51
    Team Collaboration
    49
    Scheduling
    42
    Ease of Use
    40
    Cons
    Missing Features
    10
    Improvement Needed
    9
    Learning Curve
    8
    Lack of TikTok Integration
    5
    Social Media Limitations
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Statusbrew features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.8
    9.7
    Social Measurement
    Average: 8.6
    9.8
    Social Reporting
    Average: 8.5
    9.9
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    Wilmington, Delaware
    Twitter
    @statusbrew
    2,017,772 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    33 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Statusbrew is a Social Media Management platform that enables everyone to discover and engage with their audiences. Trusted by over thousands of users worldwide, Statusbrew bridges the gap between bus

Users
  • Founder
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 69% Small-Business
  • 21% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Statusbrew is a social media management tool that allows marketers to schedule posts, manage content, and retarget ads on various social platforms.
  • Reviewers frequently mention the ease of use, the ability to manage multiple social media accounts from one central location, and the robust analytics and reporting features as key benefits of Statusbrew.
  • Users experienced some difficulties with the interface being too simple and not always informative, the abundance of filter options being overwhelming, and the lack of a customizable calendar in non-enterprise versions.
Statusbrew Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Centralized Management
55
Time-saving
51
Team Collaboration
49
Scheduling
42
Ease of Use
40
Cons
Missing Features
10
Improvement Needed
9
Learning Curve
8
Lack of TikTok Integration
5
Social Media Limitations
5
Statusbrew features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.8
9.7
Social Measurement
Average: 8.6
9.8
Social Reporting
Average: 8.5
9.9
Brand Monitoring
Average: 8.8
Seller Details
Year Founded
2011
HQ Location
Wilmington, Delaware
Twitter
@statusbrew
2,017,772 Twitter followers
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®
(865)4.1 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leadi

    Users
    • Social Media Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Higher Education
    Market Segment
    • 41% Mid-Market
    • 31% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Brandwatch Social Media Management is a tool that helps to schedule reports and understand the performance of posts and other trending topics.
    • Users like the Total Engagement and Word Cloud features, the quick and helpful customer support, the convenience of having all social media platforms linked to one app, and the real-time updates on messages.
    • Reviewers mentioned that the tool doesn't share geographic data of the audience, lacks a spell check feature, can be glitchy, and can be overwhelming to onboard due to its many features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brandwatch Social Media Management Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    46
    Social Media Management
    32
    Helpful
    30
    Centralized Management
    29
    Customer Support
    28
    Cons
    Improvement Needed
    21
    Missing Features
    17
    Learning Curve
    14
    Lack of Features
    9
    Limited Features
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brandwatch Social Media Management features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 8.8
    7.9
    Social Measurement
    Average: 8.6
    7.7
    Social Reporting
    Average: 8.5
    8.2
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,739 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,041 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leadi

Users
  • Social Media Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Higher Education
Market Segment
  • 41% Mid-Market
  • 31% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Brandwatch Social Media Management is a tool that helps to schedule reports and understand the performance of posts and other trending topics.
  • Users like the Total Engagement and Word Cloud features, the quick and helpful customer support, the convenience of having all social media platforms linked to one app, and the real-time updates on messages.
  • Reviewers mentioned that the tool doesn't share geographic data of the audience, lacks a spell check feature, can be glitchy, and can be overwhelming to onboard due to its many features.
Brandwatch Social Media Management Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
46
Social Media Management
32
Helpful
30
Centralized Management
29
Customer Support
28
Cons
Improvement Needed
21
Missing Features
17
Learning Curve
14
Lack of Features
9
Limited Features
9
Brandwatch Social Media Management features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.8
7.9
Social Measurement
Average: 8.6
7.7
Social Reporting
Average: 8.5
8.2
Brand Monitoring
Average: 8.8
Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,739 Twitter followers
LinkedIn® Page
www.linkedin.com
1,041 employees on LinkedIn®
(957)4.5 out of 5
6th Easiest To Use in Social Media Listening Tools software
View top Consulting Services for Agorapulse
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagra

    Users
    • Social Media Manager
    • Owner
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 70% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Agorapulse is a social media management tool that allows users to monitor, respond, and schedule posts across multiple platforms.
    • Reviewers like the intuitive user interface, the ability to organize and group profiles, the queue feature, and the comprehensive analytics tools that help track growth and plan posts in advance.
    • Reviewers noted some limitations such as lack of customization options, lack of integration for links on Facebook and Instagram stories, absence of Pinterest reporting, and difficulty in the sign-in process.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Agorapulse Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Post Scheduling
    30
    Social Media Management
    29
    Centralized Management
    21
    Multiple Accounts
    17
    Cons
    Limited Features
    12
    Social Media Limitations
    12
    Scheduling Issues
    10
    Linking Issues
    9
    High Pricing
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Agorapulse features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.8
    8.7
    Social Measurement
    Average: 8.6
    8.6
    Social Reporting
    Average: 8.5
    8.5
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2010
    HQ Location
    Paris
    Twitter
    @AgoraPulse
    13,231 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    212 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagra

Users
  • Social Media Manager
  • Owner
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 70% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Agorapulse is a social media management tool that allows users to monitor, respond, and schedule posts across multiple platforms.
  • Reviewers like the intuitive user interface, the ability to organize and group profiles, the queue feature, and the comprehensive analytics tools that help track growth and plan posts in advance.
  • Reviewers noted some limitations such as lack of customization options, lack of integration for links on Facebook and Instagram stories, absence of Pinterest reporting, and difficulty in the sign-in process.
Agorapulse Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Post Scheduling
30
Social Media Management
29
Centralized Management
21
Multiple Accounts
17
Cons
Limited Features
12
Social Media Limitations
12
Scheduling Issues
10
Linking Issues
9
High Pricing
8
Agorapulse features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.8
8.7
Social Measurement
Average: 8.6
8.6
Social Reporting
Average: 8.5
8.5
Brand Monitoring
Average: 8.8
Seller Details
Year Founded
2010
HQ Location
Paris
Twitter
@AgoraPulse
13,231 Twitter followers
LinkedIn® Page
www.linkedin.com
212 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

    Users
    • Analyst
    • Consultant
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 36% Enterprise
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brandwatch Consumer Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    40
    Helpful
    22
    Insights
    20
    Analytics
    19
    Insights Value
    19
    Cons
    Data Limitations
    10
    Platform Limitations
    10
    Dashboard Issues
    9
    Inaccurate Sentiment Analysis
    9
    Learning Curve
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.8
    8.5
    Social Measurement
    Average: 8.6
    8.2
    Social Reporting
    Average: 8.5
    8.7
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,739 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,041 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

Users
  • Analyst
  • Consultant
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 36% Enterprise
  • 33% Mid-Market
Brandwatch Consumer Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
40
Helpful
22
Insights
20
Analytics
19
Insights Value
19
Cons
Data Limitations
10
Platform Limitations
10
Dashboard Issues
9
Inaccurate Sentiment Analysis
9
Learning Curve
9
Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.8
8.5
Social Measurement
Average: 8.6
8.2
Social Reporting
Average: 8.5
8.7
Brand Monitoring
Average: 8.8
Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,739 Twitter followers
LinkedIn® Page
www.linkedin.com
1,041 employees on LinkedIn®
(880)4.8 out of 5
1st Easiest To Use in Social Media Listening Tools software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

    Users
    • Social Media Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 80% Small-Business
    • 18% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Vista Social is a social media management tool that allows users to schedule, analyze, and manage content across multiple platforms.
    • Users like the intuitive design, ease of use, and the ability to manage multiple accounts, with features such as bulk scheduling, AI content creation, and integrated analytics highly appreciated.
    • Reviewers experienced issues with image upload times, limited high-resolution image support, and some found the interface confusing with many icons, while others mentioned the need for more AI features and better mobile app functionality.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Vista Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    452
    Social Media Management
    375
    Features
    244
    AI Assistant
    236
    AI Assistance
    223
    Cons
    Learning Curve
    62
    Missing Features
    61
    Social Media Limitations
    57
    Instagram Limitations
    56
    AI Limitations
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Vista Social features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 8.8
    9.6
    Social Measurement
    Average: 8.6
    9.5
    Social Reporting
    Average: 8.5
    9.6
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2022
    HQ Location
    New York, US
    Twitter
    @vistasocialapp
    2,746 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    19 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

Users
  • Social Media Manager
  • Founder
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 80% Small-Business
  • 18% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Vista Social is a social media management tool that allows users to schedule, analyze, and manage content across multiple platforms.
  • Users like the intuitive design, ease of use, and the ability to manage multiple accounts, with features such as bulk scheduling, AI content creation, and integrated analytics highly appreciated.
  • Reviewers experienced issues with image upload times, limited high-resolution image support, and some found the interface confusing with many icons, while others mentioned the need for more AI features and better mobile app functionality.
Vista Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
452
Social Media Management
375
Features
244
AI Assistant
236
AI Assistance
223
Cons
Learning Curve
62
Missing Features
61
Social Media Limitations
57
Instagram Limitations
56
AI Limitations
54
Vista Social features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.8
9.6
Social Measurement
Average: 8.6
9.5
Social Reporting
Average: 8.5
9.6
Brand Monitoring
Average: 8.8
Seller Details
Company Website
Year Founded
2022
HQ Location
New York, US
Twitter
@vistasocialapp
2,746 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
(297)4.6 out of 5
12th Easiest To Use in Social Media Listening Tools software
Save to My Lists
Entry Level Price:$199.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversat

    Users
    • Marketing Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 67% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brand24 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    42
    Helpful
    29
    Social Listening
    29
    Mentions Tracking
    28
    Customer Support
    22
    Cons
    Improvement Needed
    9
    Expensive
    8
    Mentions Management
    8
    Missing Features
    8
    Insufficient Information
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brand24 features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 8.8
    8.7
    Social Measurement
    Average: 8.6
    8.8
    Social Reporting
    Average: 8.5
    9.3
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Brand24
    Company Website
    Year Founded
    2010
    HQ Location
    Wrocław, Poland
    Twitter
    @brand24
    23,874 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    97 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversat

Users
  • Marketing Manager
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 67% Small-Business
  • 27% Mid-Market
Brand24 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
42
Helpful
29
Social Listening
29
Mentions Tracking
28
Customer Support
22
Cons
Improvement Needed
9
Expensive
8
Mentions Management
8
Missing Features
8
Insufficient Information
6
Brand24 features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.8
8.7
Social Measurement
Average: 8.6
8.8
Social Reporting
Average: 8.5
9.3
Brand Monitoring
Average: 8.8
Seller Details
Seller
Brand24
Company Website
Year Founded
2010
HQ Location
Wrocław, Poland
Twitter
@brand24
23,874 Twitter followers
LinkedIn® Page
www.linkedin.com
97 employees on LinkedIn®
(217)4.8 out of 5
Optimized for quick response
11th Easiest To Use in Social Media Listening Tools software
Save to My Lists
Entry Level Price:$299.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 47% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • YouScan Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    76
    Ease of Use
    73
    Customer Support
    65
    User Interface
    41
    Monitoring
    39
    Cons
    Learning Curve
    12
    Missing Features
    11
    Data Inaccuracy
    10
    Mentions Collection
    10
    Slow Performance
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • YouScan features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.8
    9.2
    Social Measurement
    Average: 8.6
    9.0
    Social Reporting
    Average: 8.5
    9.5
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    YouScan
    Company Website
    Year Founded
    2010
    HQ Location
    Kyiv, Kyiv City
    Twitter
    @YouScan_io
    427 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    73 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

Users
No information available
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 47% Small-Business
  • 35% Mid-Market
YouScan Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
76
Ease of Use
73
Customer Support
65
User Interface
41
Monitoring
39
Cons
Learning Curve
12
Missing Features
11
Data Inaccuracy
10
Mentions Collection
10
Slow Performance
10
YouScan features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.8
9.2
Social Measurement
Average: 8.6
9.0
Social Reporting
Average: 8.5
9.5
Brand Monitoring
Average: 8.8
Seller Details
Seller
YouScan
Company Website
Year Founded
2010
HQ Location
Kyiv, Kyiv City
Twitter
@YouScan_io
427 Twitter followers
LinkedIn® Page
www.linkedin.com
73 employees on LinkedIn®
Entry Level Price:$199.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Faceb

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 61% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • BuzzSumo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    1
    Content Creation
    1
    Content Management
    1
    Convenience
    1
    Customization
    1
    Cons
    Cost Issue
    1
    Pricing Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • BuzzSumo features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.8
    8.6
    Social Measurement
    Average: 8.6
    8.3
    Social Reporting
    Average: 8.5
    8.9
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Cision
    Year Founded
    1867
    HQ Location
    Chicago, IL
    Twitter
    @Cision
    49,744 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,860 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Faceb

Users
No information available
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 61% Small-Business
  • 36% Mid-Market
BuzzSumo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
1
Content Creation
1
Content Management
1
Convenience
1
Customization
1
Cons
Cost Issue
1
Pricing Issues
1
BuzzSumo features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.8
8.6
Social Measurement
Average: 8.6
8.3
Social Reporting
Average: 8.5
8.9
Brand Monitoring
Average: 8.8
Seller Details
Seller
Cision
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
49,744 Twitter followers
LinkedIn® Page
www.linkedin.com
3,860 employees on LinkedIn®
(1,023)4.1 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:$199.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with

    Users
    • Social Media Specialist
    • Social Media Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 51% Enterprise
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Sprinklr Social is a social media management software designed for large businesses to handle customer care, content creation, strategy, and analysis.
    • Reviewers appreciate Sprinklr Social's comprehensive suite of tools, advanced analytics, and reporting capabilities, which provide detailed insights into campaign performance, audience behavior, and sentiment analysis.
    • Reviewers experienced challenges with Sprinklr Social's steep learning curve, complex interface, and occasional slow performance, which can make the platform feel overwhelming and less intuitive to use.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Sprinklr Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    138
    Features
    81
    Analytics
    61
    Social Media Management
    60
    Centralized Management
    59
    Cons
    Missing Features
    58
    Complexity
    45
    Learning Curve
    45
    Improvement Needed
    40
    Not User-Friendly
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Sprinklr Social features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.8
    8.3
    Social Measurement
    Average: 8.6
    8.3
    Social Reporting
    Average: 8.5
    8.6
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Sprinklr
    Company Website
    Year Founded
    2009
    HQ Location
    New York
    Twitter
    @Sprinklr
    38,701 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,476 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with

Users
  • Social Media Specialist
  • Social Media Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 51% Enterprise
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Sprinklr Social is a social media management software designed for large businesses to handle customer care, content creation, strategy, and analysis.
  • Reviewers appreciate Sprinklr Social's comprehensive suite of tools, advanced analytics, and reporting capabilities, which provide detailed insights into campaign performance, audience behavior, and sentiment analysis.
  • Reviewers experienced challenges with Sprinklr Social's steep learning curve, complex interface, and occasional slow performance, which can make the platform feel overwhelming and less intuitive to use.
Sprinklr Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
138
Features
81
Analytics
61
Social Media Management
60
Centralized Management
59
Cons
Missing Features
58
Complexity
45
Learning Curve
45
Improvement Needed
40
Not User-Friendly
39
Sprinklr Social features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.8
8.3
Social Measurement
Average: 8.6
8.3
Social Reporting
Average: 8.5
8.6
Brand Monitoring
Average: 8.8
Seller Details
Seller
Sprinklr
Company Website
Year Founded
2009
HQ Location
New York
Twitter
@Sprinklr
38,701 Twitter followers
LinkedIn® Page
www.linkedin.com
4,476 employees on LinkedIn®
(215)4.3 out of 5
9th Easiest To Use in Social Media Listening Tools software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into act

    Users
    • Account Executive
    • Assistant Account Executive
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 48% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Critical Mention Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customization
    1
    Ease of Sharing
    1
    Ease of Use
    1
    Report Creation
    1
    Reporting
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Critical Mention features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.8
    8.1
    Social Measurement
    Average: 8.6
    8.1
    Social Reporting
    Average: 8.5
    9.0
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2002
    HQ Location
    New York, NY
    Twitter
    @criticalmention
    3,970 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    125 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into act

Users
  • Account Executive
  • Assistant Account Executive
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 48% Small-Business
  • 28% Mid-Market
Critical Mention Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customization
1
Ease of Sharing
1
Ease of Use
1
Report Creation
1
Reporting
1
Cons
This product has not yet received any negative sentiments.
Critical Mention features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.8
8.1
Social Measurement
Average: 8.6
8.1
Social Reporting
Average: 8.5
9.0
Brand Monitoring
Average: 8.8
Seller Details
Year Founded
2002
HQ Location
New York, NY
Twitter
@criticalmention
3,970 Twitter followers
LinkedIn® Page
www.linkedin.com
125 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Emplifi’s Social Marketing Cloud allows brands to relate, communicate, build and adapt to the dynamic world of social media. Intuitive, all In One, friendly platform Teams quickly onboard and start w

    Users
    • Community Manager
    Industries
    • Marketing and Advertising
    • Food & Beverages
    Market Segment
    • 41% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Emplifi Social Marketing Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    30
    Analytics
    23
    Social Media Management
    20
    Features
    14
    Customer Support
    13
    Cons
    Missing Features
    13
    Improvement Needed
    9
    Technical Issues
    9
    Feature Limitations
    8
    Learning Curve
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Emplifi Social Marketing Cloud features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.8
    8.8
    Social Measurement
    Average: 8.6
    8.6
    Social Reporting
    Average: 8.5
    8.3
    Brand Monitoring
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Emplifi
    HQ Location
    Columbus , US
    LinkedIn® Page
    www.linkedin.com
    613 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Emplifi’s Social Marketing Cloud allows brands to relate, communicate, build and adapt to the dynamic world of social media. Intuitive, all In One, friendly platform Teams quickly onboard and start w

Users
  • Community Manager
Industries
  • Marketing and Advertising
  • Food & Beverages
Market Segment
  • 41% Mid-Market
  • 30% Small-Business
Emplifi Social Marketing Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
30
Analytics
23
Social Media Management
20
Features
14
Customer Support
13
Cons
Missing Features
13
Improvement Needed
9
Technical Issues
9
Feature Limitations
8
Learning Curve
7
Emplifi Social Marketing Cloud features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.8
8.8
Social Measurement
Average: 8.6
8.6
Social Reporting
Average: 8.5
8.3
Brand Monitoring
Average: 8.8
Seller Details
Seller
Emplifi
HQ Location
Columbus , US
LinkedIn® Page
www.linkedin.com
613 employees on LinkedIn®

Learn More About Social Media Listening Tools

What are Social Media Monitoring Tools?

Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers.

Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include:

Key Benefits of Social Media Monitoring Tools

  • Monitoring accounts on various social media platforms
  • Quickly receiving alerts of customer criticism or complaints
  • Tracking brand competition
  • Monitoring your social media reputation and presence in real time
  • Gaining insights on the effectiveness of your social media approach

Why Use Social Media Monitoring Tools?

Revenue – Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business.

Customer Loyalty – Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media.

Competitor Insights – Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition.

Brand Presence – One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks.

Who Uses Social Media Monitoring Tools?

Marketing – Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement.

Customer Service Teams – Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy.

Public Relations Teams – Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message.

Kinds of Social Media Monitoring Tools

Review Aggregator Tools – These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors.

Lead Generation Tools – These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business.

Social Mention Tools — Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on.

Social Media Monitoring Tools Features

Cross-Channel Monitoring – Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand.

Analytics – Social media management software tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies.

Social Reporting – Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings.

Sentiment Scoring – Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy.

Influencer Identification – Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts.

Publishing – Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website.

Potential Issues with Social Media Monitoring Tools

Inaccurate Sentiment Analysis – As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed.

Over-Listening – Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers.

Spam – Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing.