Best Social Media Analytics Software

YR
Researched and written by Yukta Rustagi

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits social media monitoring software. Monitoring functionality can also be found within social media management software as a feature or social media suites as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

Create business goals that can be measured with data indicators
Provide tracking and sharing data
Evaluate audience size, engagement, and demographics
Aggregate social media statistics
Compare data from individual campaigns, posts, or pages

Best Social Media Analytics Software At A Glance

Leader:
Hootsuite
Hootsuite
Highest Performer:
Echobox Social
Echobox Social
Best Contender:
Brandwatch Social Media Management
Brandwatch Social Media Management
Most Niche:
TelmarHelixa
TelmarHelixa
Most Trending:
metricool
metricool
Show LessShow More
Best Contender:
Brandwatch Social Media Management
Brandwatch Social Media Management
Most Niche:
TelmarHelixa
TelmarHelixa
Most Trending:
metricool
metricool

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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286 Listings in Social Media Analytics Available
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Hootsuite
(5,890)4.2 out of 5
Optimized for quick response
13th Easiest To Use in Social Media Analytics software
View top Consulting Services for Hootsuite
Save to My Lists
DealsSpecial offer!
100% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5

    Users
    • Marketing Manager
    • Social Media Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 59% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Hootsuite is a social media management platform that allows users to schedule posts, monitor engagement, and analyze performance across multiple accounts.
    • Reviewers appreciate Hootsuite's wide range of features, including content scheduling, analytics, social listening, and the ability to manage multiple accounts in one place, which they find to be a significant time-saver.
    • Users reported issues with the platform's user interface, which can feel cluttered and dated, and limitations in certain features unless a business account is used, as well as occasional disconnections and slow syncing of posts.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Hootsuite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Post Scheduling
    1,077
    Ease of Use
    1,066
    Scheduling
    955
    Scheduling Posts
    711
    Centralized Management
    707
    Cons
    Missing Features
    335
    Limited Features
    300
    Expensive
    290
    High Pricing
    283
    Social Media Limitations
    277
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Hootsuite features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.0
    7.4
    Attribution
    Average: 7.8
    8.4
    Scalability
    Average: 8.6
    8.1
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Hootsuite
    Company Website
    Year Founded
    2008
    HQ Location
    Vancouver, BC
    Twitter
    @hootsuite
    7,031,703 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,713 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5

Users
  • Marketing Manager
  • Social Media Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 59% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Hootsuite is a social media management platform that allows users to schedule posts, monitor engagement, and analyze performance across multiple accounts.
  • Reviewers appreciate Hootsuite's wide range of features, including content scheduling, analytics, social listening, and the ability to manage multiple accounts in one place, which they find to be a significant time-saver.
  • Users reported issues with the platform's user interface, which can feel cluttered and dated, and limitations in certain features unless a business account is used, as well as occasional disconnections and slow syncing of posts.
Hootsuite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Post Scheduling
1,077
Ease of Use
1,066
Scheduling
955
Scheduling Posts
711
Centralized Management
707
Cons
Missing Features
335
Limited Features
300
Expensive
290
High Pricing
283
Social Media Limitations
277
Hootsuite features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.0
7.4
Attribution
Average: 7.8
8.4
Scalability
Average: 8.6
8.1
Report Customizability
Average: 8.1
Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,031,703 Twitter followers
LinkedIn® Page
www.linkedin.com
1,713 employees on LinkedIn®
Sprout Social
(3,927)4.4 out of 5
13th Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:Starting at $199.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro

    Users
    • Social Media Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 46% Small-Business
    • 37% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Sprout Social is a social media management platform that allows users to schedule content, manage multiple accounts, and track performance across various social media platforms.
    • Reviewers like the user-friendly interface, the ability to schedule and manage content across multiple accounts, and the comprehensive insights and analytics provided by Sprout Social.
    • Reviewers mentioned issues with the platform's pricing, occasional difficulties with custom report building, and limitations in visual customization and integration with certain social media platforms.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sprout Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    905
    Post Scheduling
    513
    Analytics
    496
    Scheduling
    482
    Social Media Management
    447
    Cons
    Missing Features
    337
    Expensive
    206
    High Pricing
    174
    Improvement Needed
    159
    Linking Issues
    153
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sprout Social features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    7.4
    Attribution
    Average: 7.8
    8.5
    Scalability
    Average: 8.6
    8.1
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sprout Social
    Company Website
    Year Founded
    2010
    HQ Location
    Chicago, IL
    Twitter
    @SproutSocial
    117,418 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,666 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro

Users
  • Social Media Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 46% Small-Business
  • 37% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Sprout Social is a social media management platform that allows users to schedule content, manage multiple accounts, and track performance across various social media platforms.
  • Reviewers like the user-friendly interface, the ability to schedule and manage content across multiple accounts, and the comprehensive insights and analytics provided by Sprout Social.
  • Reviewers mentioned issues with the platform's pricing, occasional difficulties with custom report building, and limitations in visual customization and integration with certain social media platforms.
Sprout Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
905
Post Scheduling
513
Analytics
496
Scheduling
482
Social Media Management
447
Cons
Missing Features
337
Expensive
206
High Pricing
174
Improvement Needed
159
Linking Issues
153
Sprout Social features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
7.4
Attribution
Average: 7.8
8.5
Scalability
Average: 8.6
8.1
Report Customizability
Average: 8.1
Seller Details
Seller
Sprout Social
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,418 Twitter followers
LinkedIn® Page
www.linkedin.com
1,666 employees on LinkedIn®

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SOCi
(2,864)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital w

    Users
    • Owner
    • Property Manager
    Industries
    • Real Estate
    • Marketing and Advertising
    Market Segment
    • 53% Small-Business
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SOCi is a social media management tool that allows users to schedule posts, respond to reviews, and manage multiple accounts from one platform.
    • Reviewers frequently mention the convenience of scheduling posts across multiple platforms, the ability to respond to user reviews within the platform, and the time-saving benefits of having all social media management tools in one place.
    • Users experienced some technical issues such as slow loading times, difficulty in uploading photos, and occasional glitches with posts not publishing as scheduled, and some found the platform's extensive features initially overwhelming.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SOCi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,185
    Post Scheduling
    738
    Scheduling Posts
    692
    Scheduling
    626
    Multi-platform
    586
    Cons
    Posting Issues
    312
    Missing Features
    309
    Limited Features
    231
    Improvement Needed
    218
    Learning Curve
    182
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SOCi features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.0
    Attribution
    Average: 7.8
    8.4
    Scalability
    Average: 8.6
    8.2
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SOCi
    Company Website
    Year Founded
    2012
    HQ Location
    San Diego, California
    LinkedIn® Page
    www.linkedin.com
    658 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital w

Users
  • Owner
  • Property Manager
Industries
  • Real Estate
  • Marketing and Advertising
Market Segment
  • 53% Small-Business
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SOCi is a social media management tool that allows users to schedule posts, respond to reviews, and manage multiple accounts from one platform.
  • Reviewers frequently mention the convenience of scheduling posts across multiple platforms, the ability to respond to user reviews within the platform, and the time-saving benefits of having all social media management tools in one place.
  • Users experienced some technical issues such as slow loading times, difficulty in uploading photos, and occasional glitches with posts not publishing as scheduled, and some found the platform's extensive features initially overwhelming.
SOCi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,185
Post Scheduling
738
Scheduling Posts
692
Scheduling
626
Multi-platform
586
Cons
Posting Issues
312
Missing Features
309
Limited Features
231
Improvement Needed
218
Learning Curve
182
SOCi features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.0
Attribution
Average: 7.8
8.4
Scalability
Average: 8.6
8.2
Report Customizability
Average: 8.1
Seller Details
Seller
SOCi
Company Website
Year Founded
2012
HQ Location
San Diego, California
LinkedIn® Page
www.linkedin.com
658 employees on LinkedIn®
Get a quote
Semrush
(2,574)4.5 out of 5
15th Easiest To Use in Social Media Analytics software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 66% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing tool that provides features for SEO, content marketing, competitive research, and online visibility management.
    • Users frequently mention the user-friendly interface, the depth of metrics provided, and the integration of AI tools for content creation and management.
    • Users reported that the pricing can be steep for small businesses and individuals, and the multitude of features can be overwhelming for beginners.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    475
    Ease of Use
    450
    Keyword Research
    395
    Helpful
    380
    SEO Optimization
    341
    Cons
    Expensive
    291
    High Pricing
    214
    High Costs
    195
    Pricing Issues
    172
    Learning Curve
    152
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Attribution
    Average: 7.8
    8.7
    Scalability
    Average: 8.6
    8.4
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    292,493 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,155 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 66% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing tool that provides features for SEO, content marketing, competitive research, and online visibility management.
  • Users frequently mention the user-friendly interface, the depth of metrics provided, and the integration of AI tools for content creation and management.
  • Users reported that the pricing can be steep for small businesses and individuals, and the multitude of features can be overwhelming for beginners.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
475
Ease of Use
450
Keyword Research
395
Helpful
380
SEO Optimization
341
Cons
Expensive
291
High Pricing
214
High Costs
195
Pricing Issues
172
Learning Curve
152
Semrush features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.4
Attribution
Average: 7.8
8.7
Scalability
Average: 8.6
8.4
Report Customizability
Average: 8.1
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
292,493 Twitter followers
LinkedIn® Page
www.linkedin.com
2,155 employees on LinkedIn®
Zoho Social
(2,711)4.6 out of 5
5th Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—includi

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 87% Small-Business
    • 10% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Zoho Social is a social media management tool that enables businesses to schedule posts on multiple platforms, track their performance, and handle all messages through one unified system.
    • Reviewers appreciate the tool's clean interface, powerful features, seamless collaboration with team members, and the ability to manage all social media accounts from one dashboard, making daily content posting faster and more convenient.
    • Reviewers noted limitations such as the 10-image limit in carousels, inconsistent numbers across platforms, lack of advanced reporting features, and restricted number of integrations which limits its ability to provide adequate services.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Zoho Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    152
    Social Media Management
    88
    Post Scheduling
    83
    Centralized Management
    72
    Social Media Integration
    64
    Cons
    Missing Features
    45
    Lack of Features
    35
    Social Media Limitations
    32
    Expensive
    31
    Limited Features
    22
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Zoho Social features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.5
    Attribution
    Average: 7.8
    8.8
    Scalability
    Average: 8.6
    8.5
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Zoho
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    103,655 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26,028 employees on LinkedIn®
    Phone
    +1 (888) 900-9646
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—includi

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 87% Small-Business
  • 10% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Zoho Social is a social media management tool that enables businesses to schedule posts on multiple platforms, track their performance, and handle all messages through one unified system.
  • Reviewers appreciate the tool's clean interface, powerful features, seamless collaboration with team members, and the ability to manage all social media accounts from one dashboard, making daily content posting faster and more convenient.
  • Reviewers noted limitations such as the 10-image limit in carousels, inconsistent numbers across platforms, lack of advanced reporting features, and restricted number of integrations which limits its ability to provide adequate services.
Zoho Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
152
Social Media Management
88
Post Scheduling
83
Centralized Management
72
Social Media Integration
64
Cons
Missing Features
45
Lack of Features
35
Social Media Limitations
32
Expensive
31
Limited Features
22
Zoho Social features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.5
Attribution
Average: 7.8
8.8
Scalability
Average: 8.6
8.5
Report Customizability
Average: 8.1
Seller Details
Seller
Zoho
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
103,655 Twitter followers
LinkedIn® Page
www.linkedin.com
26,028 employees on LinkedIn®
Phone
+1 (888) 900-9646
Read Zoho Social Reviews
Vista Social
(884)4.8 out of 5
1st Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

    Users
    • Social Media Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 80% Small-Business
    • 18% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Vista Social is a social media management tool that allows users to schedule, analyze, and manage content across multiple platforms.
    • Users like the intuitive design, ease of use, and the ability to manage multiple accounts, with features such as bulk scheduling, AI content creation, and integrated analytics highly appreciated.
    • Reviewers experienced issues with image upload times, limited high-resolution image support, and some found the interface confusing with many icons, while others mentioned the need for more AI features and better mobile app functionality.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Vista Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    452
    Social Media Management
    375
    Features
    244
    AI Assistant
    236
    AI Assistance
    223
    Cons
    Learning Curve
    62
    Missing Features
    61
    Social Media Limitations
    57
    Instagram Limitations
    56
    AI Limitations
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Vista Social features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Attribution
    Average: 7.8
    9.6
    Scalability
    Average: 8.6
    9.4
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Vista Social LLC
    Company Website
    Year Founded
    2022
    HQ Location
    New York, US
    Twitter
    @vistasocialapp
    2,746 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    19 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

Users
  • Social Media Manager
  • Founder
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 80% Small-Business
  • 18% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Vista Social is a social media management tool that allows users to schedule, analyze, and manage content across multiple platforms.
  • Users like the intuitive design, ease of use, and the ability to manage multiple accounts, with features such as bulk scheduling, AI content creation, and integrated analytics highly appreciated.
  • Reviewers experienced issues with image upload times, limited high-resolution image support, and some found the interface confusing with many icons, while others mentioned the need for more AI features and better mobile app functionality.
Vista Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
452
Social Media Management
375
Features
244
AI Assistant
236
AI Assistance
223
Cons
Learning Curve
62
Missing Features
61
Social Media Limitations
57
Instagram Limitations
56
AI Limitations
54
Vista Social features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
9.2
Attribution
Average: 7.8
9.6
Scalability
Average: 8.6
9.4
Report Customizability
Average: 8.1
Seller Details
Seller
Vista Social LLC
Company Website
Year Founded
2022
HQ Location
New York, US
Twitter
@vistasocialapp
2,746 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Bitly
(826)4.5 out of 5
10th Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in

    Users
    • Marketing Manager
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 61% Small-Business
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bitly is a tool that allows users to shorten links, generate QR codes, and track link usage.
    • Reviewers frequently mention the ease of use, the ability to customize links and QR codes, and the valuable insights provided by the tracking features.
    • Reviewers mentioned limitations in the free version, a desire for more detailed analytics, and some difficulties with the mobile app and pricing.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bitly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    87
    URL Shortening
    60
    Link Shortening
    59
    QR Code
    50
    Analytics
    47
    Cons
    Expensive
    22
    Limited Analytics
    15
    Link Management
    14
    Limited Features
    12
    QR Code Issues
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bitly features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    7.3
    Attribution
    Average: 7.8
    8.6
    Scalability
    Average: 8.6
    7.9
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bitly, Inc.
    Company Website
    Year Founded
    2008
    HQ Location
    New York
    Twitter
    @Bitly
    67,764 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    361 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in

Users
  • Marketing Manager
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 61% Small-Business
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bitly is a tool that allows users to shorten links, generate QR codes, and track link usage.
  • Reviewers frequently mention the ease of use, the ability to customize links and QR codes, and the valuable insights provided by the tracking features.
  • Reviewers mentioned limitations in the free version, a desire for more detailed analytics, and some difficulties with the mobile app and pricing.
Bitly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
87
URL Shortening
60
Link Shortening
59
QR Code
50
Analytics
47
Cons
Expensive
22
Limited Analytics
15
Link Management
14
Limited Features
12
QR Code Issues
12
Bitly features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
7.3
Attribution
Average: 7.8
8.6
Scalability
Average: 8.6
7.9
Report Customizability
Average: 8.1
Seller Details
Seller
Bitly, Inc.
Company Website
Year Founded
2008
HQ Location
New York
Twitter
@Bitly
67,764 Twitter followers
LinkedIn® Page
www.linkedin.com
361 employees on LinkedIn®
Meltwater
(2,271)4.0 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

    Users
    • Social Media Manager
    • Communications Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 42% Small-Business
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a software platform that provides media monitoring, media list creation, and media outreach services.
    • Reviewers like the excellent customer service, the intuitive platform, the comprehensive insights, and the ease of use that Meltwater offers.
    • Reviewers mentioned that the platform can be overwhelming at first, the search function could be improved, and the platform can sometimes be slow or go down.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    212
    Helpful
    183
    Features
    142
    Customer Support
    128
    Analytics
    107
    Cons
    Improvement Needed
    76
    Technical Issues
    66
    Learning Curve
    63
    Missing Features
    56
    Complexity
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Meltwater features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 9.0
    7.1
    Attribution
    Average: 7.8
    8.0
    Scalability
    Average: 8.6
    7.7
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    25,144 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,558 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

Users
  • Social Media Manager
  • Communications Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 42% Small-Business
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a software platform that provides media monitoring, media list creation, and media outreach services.
  • Reviewers like the excellent customer service, the intuitive platform, the comprehensive insights, and the ease of use that Meltwater offers.
  • Reviewers mentioned that the platform can be overwhelming at first, the search function could be improved, and the platform can sometimes be slow or go down.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
212
Helpful
183
Features
142
Customer Support
128
Analytics
107
Cons
Improvement Needed
76
Technical Issues
66
Learning Curve
63
Missing Features
56
Complexity
54
Meltwater features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.0
7.1
Attribution
Average: 7.8
8.0
Scalability
Average: 8.6
7.7
Report Customizability
Average: 8.1
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,144 Twitter followers
LinkedIn® Page
www.linkedin.com
2,558 employees on LinkedIn®
Dash Social
(338)4.7 out of 5
7th Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:$499.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash S

    Users
    • Social Media Manager
    • Social Media Coordinator
    Industries
    • Apparel & Fashion
    • Cosmetics
    Market Segment
    • 41% Small-Business
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Dash Hudson is a platform for scheduling, curating, and analyzing content across multiple social media channels, with features for tracking performance, managing campaigns, and obtaining user-generated content.
    • Reviewers appreciate the platform's user-friendly interface, intuitive design, AI integration for content prediction, and the ability to condense large amounts of information into a summary, which aids in quick decision making.
    • Reviewers experienced issues with the platform being slow, occasional bugs affecting post scheduling, difficulty in integrating certain features, and a lack of in-depth social listening and comprehensive analytics for platforms other than Instagram.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dash Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    61
    Customer Support
    41
    Analytics
    40
    Features
    37
    Helpful
    34
    Cons
    Missing Features
    27
    Feature Limitations
    19
    Lack of Features
    14
    Limited Features
    13
    Required Improvements
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dash Social features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.0
    6.5
    Attribution
    Average: 7.8
    8.5
    Scalability
    Average: 8.6
    8.5
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Dash Social
    Company Website
    Year Founded
    2013
    HQ Location
    Halifax, NS
    Twitter
    @DashSocialHQ
    1,897 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    257 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash S

Users
  • Social Media Manager
  • Social Media Coordinator
Industries
  • Apparel & Fashion
  • Cosmetics
Market Segment
  • 41% Small-Business
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Dash Hudson is a platform for scheduling, curating, and analyzing content across multiple social media channels, with features for tracking performance, managing campaigns, and obtaining user-generated content.
  • Reviewers appreciate the platform's user-friendly interface, intuitive design, AI integration for content prediction, and the ability to condense large amounts of information into a summary, which aids in quick decision making.
  • Reviewers experienced issues with the platform being slow, occasional bugs affecting post scheduling, difficulty in integrating certain features, and a lack of in-depth social listening and comprehensive analytics for platforms other than Instagram.
Dash Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
61
Customer Support
41
Analytics
40
Features
37
Helpful
34
Cons
Missing Features
27
Feature Limitations
19
Lack of Features
14
Limited Features
13
Required Improvements
10
Dash Social features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.0
6.5
Attribution
Average: 7.8
8.5
Scalability
Average: 8.6
8.5
Report Customizability
Average: 8.1
Seller Details
Seller
Dash Social
Company Website
Year Founded
2013
HQ Location
Halifax, NS
Twitter
@DashSocialHQ
1,897 Twitter followers
LinkedIn® Page
www.linkedin.com
257 employees on LinkedIn®
Statusbrew
(399)4.8 out of 5
6th Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:$69.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Statusbrew is a Social Media Management platform that enables everyone to discover and engage with their audiences. Trusted by over thousands of users worldwide, Statusbrew bridges the gap between bus

    Users
    • Founder
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 69% Small-Business
    • 22% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Statusbrew is a social media management tool that allows marketers to schedule posts, manage content, and retarget ads on various social platforms.
    • Reviewers frequently mention the ease of use, the ability to manage multiple social media accounts from one central location, and the robust analytics and reporting features as key benefits of Statusbrew.
    • Users experienced some difficulties with the interface being too simple and not always informative, the abundance of filter options being overwhelming, and the lack of a customizable calendar in non-enterprise versions.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Statusbrew Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Centralized Management
    55
    Time-saving
    51
    Team Collaboration
    49
    Scheduling
    42
    Ease of Use
    40
    Cons
    Missing Features
    10
    Improvement Needed
    9
    Learning Curve
    8
    Lack of TikTok Integration
    5
    Social Media Limitations
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Statusbrew features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.7
    Attribution
    Average: 7.8
    9.7
    Scalability
    Average: 8.6
    9.6
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Statusbrew Inc.
    Year Founded
    2011
    HQ Location
    Wilmington, Delaware
    Twitter
    @statusbrew
    2,017,772 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    33 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Statusbrew is a Social Media Management platform that enables everyone to discover and engage with their audiences. Trusted by over thousands of users worldwide, Statusbrew bridges the gap between bus

Users
  • Founder
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 69% Small-Business
  • 22% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Statusbrew is a social media management tool that allows marketers to schedule posts, manage content, and retarget ads on various social platforms.
  • Reviewers frequently mention the ease of use, the ability to manage multiple social media accounts from one central location, and the robust analytics and reporting features as key benefits of Statusbrew.
  • Users experienced some difficulties with the interface being too simple and not always informative, the abundance of filter options being overwhelming, and the lack of a customizable calendar in non-enterprise versions.
Statusbrew Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Centralized Management
55
Time-saving
51
Team Collaboration
49
Scheduling
42
Ease of Use
40
Cons
Missing Features
10
Improvement Needed
9
Learning Curve
8
Lack of TikTok Integration
5
Social Media Limitations
5
Statusbrew features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.7
Attribution
Average: 7.8
9.7
Scalability
Average: 8.6
9.6
Report Customizability
Average: 8.1
Seller Details
Seller
Statusbrew Inc.
Year Founded
2011
HQ Location
Wilmington, Delaware
Twitter
@statusbrew
2,017,772 Twitter followers
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®
Read Statusbrew Reviews
Agorapulse
(957)4.5 out of 5
3rd Easiest To Use in Social Media Analytics software
View top Consulting Services for Agorapulse
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagra

    Users
    • Social Media Manager
    • Owner
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 70% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Agorapulse is a social media management tool that allows users to monitor, respond, and schedule posts across multiple platforms.
    • Reviewers like the intuitive user interface, the ability to organize and group profiles, the queue feature, and the comprehensive analytics tools that help track growth and plan posts in advance.
    • Reviewers noted some limitations such as lack of customization options, lack of integration for links on Facebook and Instagram stories, absence of Pinterest reporting, and difficulty in the sign-in process.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Agorapulse Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Post Scheduling
    30
    Social Media Management
    29
    Centralized Management
    21
    Multiple Accounts
    17
    Cons
    Limited Features
    12
    Social Media Limitations
    12
    Scheduling Issues
    10
    Linking Issues
    9
    High Pricing
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Agorapulse features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.0
    Attribution
    Average: 7.8
    8.9
    Scalability
    Average: 8.6
    8.1
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Agorapulse
    Year Founded
    2010
    HQ Location
    Paris
    Twitter
    @AgoraPulse
    13,231 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    212 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagra

Users
  • Social Media Manager
  • Owner
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 70% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Agorapulse is a social media management tool that allows users to monitor, respond, and schedule posts across multiple platforms.
  • Reviewers like the intuitive user interface, the ability to organize and group profiles, the queue feature, and the comprehensive analytics tools that help track growth and plan posts in advance.
  • Reviewers noted some limitations such as lack of customization options, lack of integration for links on Facebook and Instagram stories, absence of Pinterest reporting, and difficulty in the sign-in process.
Agorapulse Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Post Scheduling
30
Social Media Management
29
Centralized Management
21
Multiple Accounts
17
Cons
Limited Features
12
Social Media Limitations
12
Scheduling Issues
10
Linking Issues
9
High Pricing
8
Agorapulse features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.0
Attribution
Average: 7.8
8.9
Scalability
Average: 8.6
8.1
Report Customizability
Average: 8.1
Seller Details
Seller
Agorapulse
Year Founded
2010
HQ Location
Paris
Twitter
@AgoraPulse
13,231 Twitter followers
LinkedIn® Page
www.linkedin.com
212 employees on LinkedIn®
Read Agorapulse Reviews
Later Social
(308)4.5 out of 5
View top Consulting Services for Later Social
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and g

    Users
    • Owner
    • Founder
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 83% Small-Business
    • 13% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Later Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Scheduling
    4
    Post Scheduling
    3
    Social Media Management
    3
    Easy Scheduling
    2
    Cons
    Difficult Navigation
    1
    Expensive
    1
    Integration Issues
    1
    Lack of Features
    1
    Limitations/Restrictions
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Later Social features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Attribution
    Average: 7.8
    9.0
    Scalability
    Average: 8.6
    8.6
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Later Influence
    Year Founded
    2014
    HQ Location
    Boston, MA
    Twitter
    @latermedia
    38,796 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,741 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and g

Users
  • Owner
  • Founder
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 83% Small-Business
  • 13% Mid-Market
Later Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Scheduling
4
Post Scheduling
3
Social Media Management
3
Easy Scheduling
2
Cons
Difficult Navigation
1
Expensive
1
Integration Issues
1
Lack of Features
1
Limitations/Restrictions
1
Later Social features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.3
Attribution
Average: 7.8
9.0
Scalability
Average: 8.6
8.6
Report Customizability
Average: 8.1
Seller Details
Seller
Later Influence
Year Founded
2014
HQ Location
Boston, MA
Twitter
@latermedia
38,796 Twitter followers
LinkedIn® Page
www.linkedin.com
1,741 employees on LinkedIn®
Read Later Social Reviews
SocialPilot
(830)4.5 out of 5
2nd Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach.

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 87% Small-Business
    • 11% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SocialPilot is a social media management tool that allows users to schedule posts across multiple platforms and manage multiple accounts.
    • Reviewers like the ease of use, intuitive interface, scheduling capabilities, and the ability to manage multiple accounts, with some users appreciating the cost-effectiveness and seamless API integration.
    • Reviewers noted issues with deleting content, occasional glitches, difficulty connecting to private Facebook groups, limitations in reporting grouping, inability to post longer tweets, and the requirement for Instagram accounts to be professional for posting.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SocialPilot Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    167
    Posting Efficiency
    99
    Features
    74
    Multi-platform
    66
    Scheduling
    66
    Cons
    Missing Features
    63
    Scheduling Issues
    32
    Linking Issues
    30
    Lack of Features
    29
    Posting Issues
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SocialPilot features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    7.6
    Attribution
    Average: 7.8
    8.7
    Scalability
    Average: 8.6
    7.3
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SocialPilot
    Company Website
    Year Founded
    2014
    HQ Location
    Lewes, Delaware
    Twitter
    @socialpilot_co
    74,178 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    161 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach.

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 87% Small-Business
  • 11% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SocialPilot is a social media management tool that allows users to schedule posts across multiple platforms and manage multiple accounts.
  • Reviewers like the ease of use, intuitive interface, scheduling capabilities, and the ability to manage multiple accounts, with some users appreciating the cost-effectiveness and seamless API integration.
  • Reviewers noted issues with deleting content, occasional glitches, difficulty connecting to private Facebook groups, limitations in reporting grouping, inability to post longer tweets, and the requirement for Instagram accounts to be professional for posting.
SocialPilot Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
167
Posting Efficiency
99
Features
74
Multi-platform
66
Scheduling
66
Cons
Missing Features
63
Scheduling Issues
32
Linking Issues
30
Lack of Features
29
Posting Issues
27
SocialPilot features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
7.6
Attribution
Average: 7.8
8.7
Scalability
Average: 8.6
7.3
Report Customizability
Average: 8.1
Seller Details
Seller
SocialPilot
Company Website
Year Founded
2014
HQ Location
Lewes, Delaware
Twitter
@socialpilot_co
74,178 Twitter followers
LinkedIn® Page
www.linkedin.com
161 employees on LinkedIn®
Brandwatch Social Media Management
(865)4.1 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leadi

    Users
    • Social Media Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Higher Education
    Market Segment
    • 41% Mid-Market
    • 31% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Brandwatch Social Media Management is a tool that helps to schedule reports and understand the performance of posts and other trending topics.
    • Users like the Total Engagement and Word Cloud features, the quick and helpful customer support, the convenience of having all social media platforms linked to one app, and the real-time updates on messages.
    • Reviewers mentioned that the tool doesn't share geographic data of the audience, lacks a spell check feature, can be glitchy, and can be overwhelming to onboard due to its many features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Brandwatch Social Media Management Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    46
    Social Media Management
    32
    Helpful
    30
    Centralized Management
    29
    Customer Support
    28
    Cons
    Improvement Needed
    21
    Missing Features
    17
    Learning Curve
    14
    Lack of Features
    9
    Limited Features
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Brandwatch Social Media Management features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.0
    7.0
    Attribution
    Average: 7.8
    8.2
    Scalability
    Average: 8.6
    7.4
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Brandwatch
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,739 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,041 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leadi

Users
  • Social Media Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Higher Education
Market Segment
  • 41% Mid-Market
  • 31% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Brandwatch Social Media Management is a tool that helps to schedule reports and understand the performance of posts and other trending topics.
  • Users like the Total Engagement and Word Cloud features, the quick and helpful customer support, the convenience of having all social media platforms linked to one app, and the real-time updates on messages.
  • Reviewers mentioned that the tool doesn't share geographic data of the audience, lacks a spell check feature, can be glitchy, and can be overwhelming to onboard due to its many features.
Brandwatch Social Media Management Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
46
Social Media Management
32
Helpful
30
Centralized Management
29
Customer Support
28
Cons
Improvement Needed
21
Missing Features
17
Learning Curve
14
Lack of Features
9
Limited Features
9
Brandwatch Social Media Management features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.0
7.0
Attribution
Average: 7.8
8.2
Scalability
Average: 8.6
7.4
Report Customizability
Average: 8.1
Seller Details
Seller
Brandwatch
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,739 Twitter followers
LinkedIn® Page
www.linkedin.com
1,041 employees on LinkedIn®
Get a quote
Reputation
(2,343)4.6 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a busin

    Users
    • Community Manager
    • Property Manager
    Industries
    • Automotive
    • Real Estate
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Reputation is a platform that allows users to manage and track reviews and ratings across various properties.
    • Users frequently mention the ease of use, the ability to manage reviews across multiple platforms, and the helpful analytics provided by the platform.
    • Users reported issues with the platform's speed, the clarity of photos, and difficulties in navigating certain features and sections of the website.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Reputation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    419
    Review Management
    306
    Helpful
    295
    Centralized Reviews
    248
    Reputation Management
    194
    Cons
    Review Management
    105
    Improvement Needed
    98
    Missing Features
    81
    Review Issues
    70
    Learning Curve
    56
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Reputation features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Attribution
    Average: 7.8
    8.7
    Scalability
    Average: 8.6
    8.7
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Reputation
    Company Website
    Year Founded
    2006
    HQ Location
    Redwood City, CA
    Twitter
    @Reputation_Com
    11,168 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    688 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a busin

Users
  • Community Manager
  • Property Manager
Industries
  • Automotive
  • Real Estate
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Reputation is a platform that allows users to manage and track reviews and ratings across various properties.
  • Users frequently mention the ease of use, the ability to manage reviews across multiple platforms, and the helpful analytics provided by the platform.
  • Users reported issues with the platform's speed, the clarity of photos, and difficulties in navigating certain features and sections of the website.
Reputation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
419
Review Management
306
Helpful
295
Centralized Reviews
248
Reputation Management
194
Cons
Review Management
105
Improvement Needed
98
Missing Features
81
Review Issues
70
Learning Curve
56
Reputation features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.4
Attribution
Average: 7.8
8.7
Scalability
Average: 8.6
8.7
Report Customizability
Average: 8.1
Seller Details
Seller
Reputation
Company Website
Year Founded
2006
HQ Location
Redwood City, CA
Twitter
@Reputation_Com
11,168 Twitter followers
LinkedIn® Page
www.linkedin.com
688 employees on LinkedIn®
Get a quote
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Social Media Analytics Topics

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Learn More About Social Media Analytics Software

What is Social Media Analytics Software?

Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media.

Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical.

Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike.

With social media analytics software, you can:

  • Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel
  • Understand social media following through audience demographics
  • Identify the content that best resonates with audiences to use as a basis for future marketing strategies
  • Discover influencers to tap into as potential brand advocates
  • Track performance of paid social media campaigns to determine ROI
  • Gain insights on competitors through competitive analysis functionality

Why Use Social Media Analytics Software?

There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well.

Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions.

Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

Who Uses Social Media Analytics Software?

What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic.

For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics.

Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software.

A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

Social Media Analytics Software Features

Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include:

Competitor analysis — Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement.

Follower analysis — The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement.

Content engagement analysis — Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience.

Influencer identification — Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience.

Attribution — Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result.

Reporting — Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees.