Best Software for Mid-Market Businesses
2025
Nothing but the best software. Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace.
G2 is proud to share our 2025 list of the Best Software for Mid-Market Businesses
We are excited to share our 2025 Best Software for Mid-Market Businesses list. Based on honest reviews and ratings from our G2 users this year, this list features mid-market software and service providers found on G2. Top software vendors include: Rippling, UKG, and Deel.
Check out our FAQs to learn more.
Award-Winning Best Software for Mid-Market Business Categories Include:
Best Software Products / Products for Mid-Market
Out of 125,912 total products in this category, and 1,928 that were eligible for the 2025 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 30 remained on the list from last year, while 20 are new entrants — representing a 40% change on this list since the 2024 Best Software Awards.
1
Rippling
Core HR
A Single, Modern System for Your Payroll, Benefits, HR & IT.
Categories
G2 Awards
Best HR Software Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Best Fastest Growing Products 2025
Usability Leader HR Analytics Spring 2025
Momentum Leader Absence Management Spring 2025
Grid Leader Payroll Spring 2025
2
UKG Ready
HCM Software
Designed for small businesses where everyone wears multiple hats, UKG Ready® is the all-in-one HR solution that guides and empowers your people to make their day-to-day easier. From HR and payroll to talent and time, we’re the partner in your corner rooting for your success and giving you the tools,
Designed for small businesses where everyone wears multiple hats, UKG Ready® is the all-in-one HR solution that guides and empowers your people to make their day-to-day easier. From HR and payroll to talent and time, we’re the partner in your corner rooting for your success and giving you the tools,
Categories
G2 Awards
Best Global Sellers 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
Grid Leader Payroll Spring 2025
Grid Leader Time & Attendance Spring 2025
Grid Leader Time Tracking Spring 2025
3
Deel
Multi-Country Payroll
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Categories
G2 Awards
Best Small Business Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Enterprise Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Asia Leader Freelancer Management Systems Spring 2025
EMEA Leader Contractor Payments Spring 2025
Canada Leader Contractor Payments Spring 2025
4
Salesforce Sales Cloud
CRM
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Categories
G2 Awards
Best Sales Software Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Enterprise Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
EMEA Leader AI Sales Assistant Spring 2025
Asia Leader Sales Engagement Spring 2025
EMEA Leader Sales Performance Management Spring 2025
5
Paylocity
Core HR
Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement.
Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement.
Categories
G2 Awards
Best Mid-Market Products 2025
Best Global Sellers 2025
Best HR Software Products 2025
Best Software Products 2025
Grid Leader Corporate Learning Management Systems Spring 2025
Grid Leader Benefits Administration Spring 2025
Americas Leader Payroll Spring 2025
Grid Leader Performance Management Spring 2025
6
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Enterprise Products 2025
Best Highest Satisfaction Products 2025
Asia Pacific Leader Account-Based Web and Content Experiences Spring 2025
Europe Leader Marketing Automation Spring 2025
India Leader Conversational Marketing Spring 2025
7
BambooHR
HCM Software
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Categories
G2 Awards
Best HR Software Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Canada Leader Candidate Relationship Management Spring 2025
Canada Leader Workforce Management Spring 2025
Latin America Leader Candidate Relationship Management Spring 2025
Canada Leader Core HR Spring 2025
8
Billtrust
Accounts Receivable
Billtrust helps accounts receivable teams transition from expensive paper invoicing and check acceptance to efficient, automated electronic billing and integrated B2B payments.
Billtrust helps accounts receivable teams transition from expensive paper invoicing and check acceptance to efficient, automated electronic billing and integrated B2B payments.
Categories
G2 Awards
Best Accounting & Finance Software Products 2025
Best Mid-Market Products 2025
Best Enterprise Products 2025
Best Software Products 2025
Grid Leader Accounts Receivable Spring 2025
Usability Leader Accounts Receivable Spring 2025
Relationship Leader Accounts Receivable Spring 2025
India Leader Accounts Receivable Spring 2025
9
Microsoft SharePoint
Employee Intranet
With SharePoint you can manage versions, apply retention schedules, declare records, and place legal holds, whether you're dealing with traditional content, Web content.
With SharePoint you can manage versions, apply retention schedules, declare records, and place legal holds, whether you're dealing with traditional content, Web content.
Categories
G2 Awards
Best Collaboration & Productivity Software Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Enterprise Products 2025
Best Software Products 2025
United Kingdom Leader Employee Intranet Spring 2025
Asia Leader Employee Intranet Spring 2025
Grid Leader Employee Intranet Spring 2025
Latin America Leader Employee Intranet Spring 2025
10
HiBob HRIS
Core HR
Modern HR tech, built for the way people work today: globally, remotely, and collaboratively
Modern HR tech, built for the way people work today: globally, remotely, and collaboratively
Categories
G2 Awards
Best Global Sellers 2025
Best HR Software Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
United Kingdom Leader Time & Attendance Spring 2025
Middle East Leader Core HR Spring 2025
Grid Leader Whistleblowing Spring 2025
Momentum Leader Performance Management Spring 2025
Europe Leader Core HR Spring 2025
11
LinkedIn Recruiter
Recruiting Automation
LinkedIn Talent Basic, Finder, and Pro Plans. Obtain additional access to talent and tools to manage recruiting on LinkedIn's network.
LinkedIn Talent Basic, Finder, and Pro Plans. Obtain additional access to talent and tools to manage recruiting on LinkedIn's network.
Categories
G2 Awards
Best Global Sellers 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
12
Smartsheet
Project Management
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Categories
G2 Awards
Best Project Management Software Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
India Leader Task Management Spring 2025
Grid Leader Marketing Calendar Spring 2025
India Leader Project Management Spring 2025
13
Joan
Meeting Room Booking Systems
After a decade of leading research and global deployments of epaper signage in areas where displaying digital information was completely unimaginable, Visionect also placed its ultra low power digital displays into the office environment with JOAN, the only room booking system built bottom-up specif
After a decade of leading research and global deployments of epaper signage in areas where displaying digital information was completely unimaginable, Visionect also placed its ultra low power digital displays into the office environment with JOAN, the only room booking system built bottom-up specif
Categories
G2 Awards
Best Office Software Products 2025
Best Mid-Market Products 2025
Europe Leader Meeting Room Booking Systems Spring 2025
EMEA Leader Meeting Room Booking Systems Spring 2025
EMEA Leader Desk Booking Spring 2025
Europe Leader Desk Booking Spring 2025
Results Leader Meeting Room Booking Systems Spring 2025
United Kingdom Leader Desk Booking Spring 2025
14
Salesforce Service Cloud
Help Desk
Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.
Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.
Categories
G2 Awards
Best Global Sellers 2025
Best Customer Service Software Products 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Small Business Products 2025
Grid Leader Customer Communications Management Spring 2025
Grid Leader Complaint Management Spring 2025
Americas Leader Help Desk Spring 2025
15
SAP Fieldglass
Vendor Management
SAP Fieldglass is a provider for services procurement and external workforce management.
SAP Fieldglass is a provider for services procurement and external workforce management.
Categories
G2 Awards
Best German Sellers 2025
Best Mid-Market Products 2025
Best EMEA Sellers 2025
Best Software Products 2025
India Leader Vendor Management Spring 2025
Best Global Sellers 2025
Asia Pacific Leader Vendor Management Spring 2025
Asia Leader Vendor Management Spring 2025
Grid Leader Vendor Management Spring 2025
Momentum Leader Vendor Management Spring 2025
16
Vanta
Security Compliance
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
Categories
G2 Awards
Best Global Sellers 2025
Best Governance, Risk & Compliance Software Products 2025
Best Fastest Growing Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Security Software Products 2025
Best Highest Satisfaction Products 2025
Grid Leader Security Compliance Spring 2025
Grid Leader Audit Management Spring 2025
17
HubSpot Sales Hub
CRM
Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
Categories
G2 Awards
Best Sales Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Europe Leader Email Tracking Spring 2025
Americas Leader Sales Engagement Spring 2025
Australia Leader Email Tracking Spring 2025
EMEA Leader Email Tracking Spring 2025
18
ZoomInfo Sales
Sales Intelligence
Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Sales Software Products 2025
Best Highest Satisfaction Products 2025
India Leader Lead Mining Spring 2025
United Kingdom Leader Buyer Intent Data Providers Spring 2025
India Leader Sales Intelligence Spring 2025
Usability Leader Marketing Account Intelligence Spring 2025
19
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
Americas Leader Social Customer Service Spring 2025
Grid Leader Social Customer Service Spring 2025
20
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Canadian Sellers 2025
Best Global Sellers 2025
Best Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
Canada Leader Social Media Analytics Spring 2025
Europe Leader Social Media Analytics Spring 2025
Asia Leader Social Media Listening Tools Spring 2025
21
Asana
Project Collaboration
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 139,000 paying customers and millions of free organizations across 200 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on A
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 139,000 paying customers and millions of free organizations across 200 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on A
Categories
G2 Awards
Best Global Sellers 2025
Best Project Management Software Products 2025
Best Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Mid-Market Products 2025
Canada Leader Product Management Spring 2025
Results Leader Marketing Calendar Spring 2025
Canada Leader Marketing Calendar Spring 2025
22
Workvivo
Employee Communications
Workvivo is an internal communication and engagement platform that is designed to bring what’s happening in the organisation alive in a fun, intuitive and highly engaging way, while at the same time being structured completely around what the organisation is trying to achieve and connecting employee
Workvivo is an internal communication and engagement platform that is designed to bring what’s happening in the organisation alive in a fun, intuitive and highly engaging way, while at the same time being structured completely around what the organisation is trying to achieve and connecting employee
Categories
G2 Awards
Best Global Sellers 2025
Best Collaboration & Productivity Software Products 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Software Products 2025
Results Leader Enterprise Social Networking (ESN) Spring 2025
Southeast Asia Leader Employee Engagement Spring 2025
Asia Pacific Leader Employee Experience Spring 2025
23
Culture Amp
Employee Engagement
Culture Amp makes it easy for culture-focused companies to collect, understand and act on employee feedback and improve employee engagement, experience and effectiveness.
Culture Amp makes it easy for culture-focused companies to collect, understand and act on employee feedback and improve employee engagement, experience and effectiveness.
Categories
G2 Awards
Best HR Software Products 2025
Best Australia & New Zealand Products 2025
Best APAC Products 2025
Best Mid-Market Products 2025
Best Global Sellers 2025
Best Software Products 2025
Australia Leader Performance Management Spring 2025
India Leader Objectives and Key Results (OKR) Spring 2025
EMEA Leader Performance Management Spring 2025
Grid Leader Career Management Spring 2025
Europe Leader Employee Experience Spring 2025
Europe Leader Performance Management Spring 2025
24
ADP Workforce Now
HCM Software
From basic payroll and helping with Affordable Care Act (ACA) compliance, to managing employees across borders, ADP Workforce Now is a simple, powerful solution that helps companies with 50 or more employees improve their business performance.
From basic payroll and helping with Affordable Care Act (ACA) compliance, to managing employees across borders, ADP Workforce Now is a simple, powerful solution that helps companies with 50 or more employees improve their business performance.
Categories
G2 Awards
Best Global Sellers 2025
Best HR Software Products 2025
Best Mid-Market Products 2025
Implementation Leader HR Analytics Spring 2025
Results Leader HR Analytics Spring 2025
Grid Leader Healthcare HR Spring 2025
Usability Leader Healthcare HR Spring 2025
25
NinjaOne
Endpoint Management
NinjaOne, the automated endpoint management platform, delivers real-time visibility, security, and control over all endpoints to increase productivity for more than 20,000 customers.
NinjaOne, the automated endpoint management platform, delivers real-time visibility, security, and control over all endpoints to increase productivity for more than 20,000 customers.
Categories
G2 Awards
Best Global Sellers 2025
Best IT Management Software Products 2025
Best Fastest Growing Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
EMEA Leader Remote Monitoring & Management (RMM) Spring 2025
EMEA Leader Unified Endpoint Management (UEM) Spring 2025
Results Leader Remote Monitoring & Management (RMM) Spring 2025
26
ManageEngine Endpoint Central
Unified Endpoint Management (UEM)
Endpoint Central is an integrated desktop and mobile device management software that helps in managing servers, laptops, desktops, smartphones, and tablets from a central location.
Endpoint Central is an integrated desktop and mobile device management software that helps in managing servers, laptops, desktops, smartphones, and tablets from a central location.
Categories
G2 Awards
Best India Sellers 2025
Best IT Management Software Products 2025
Best APAC Products 2025
Best Mid-Market Products 2025
Best Global Sellers 2025
Best Software Products 2025
Asia Pacific Leader Enterprise IT Management Spring 2025
Asia Leader Enterprise IT Management Spring 2025
India Leader Patch Management Spring 2025
Asia Leader Patch Management Spring 2025
Asia Pacific Leader Endpoint Management Spring 2025
India Leader Enterprise IT Management Spring 2025
27
monday Work Management
Project Management
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
Categories
G2 Awards
Best Project Management Software Products 2025
Best EMEA Sellers 2025
Best Small Business Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Best Mid-Market Products 2025
Asia Leader Objectives and Key Results (OKR) Spring 2025
Southeast Asia Leader Workflow Management Spring 2025
Grid Leader Project Collaboration Spring 2025
Relationship Leader Markup Software Spring 2025
28
Jira
Product Management
Jira is an issue and project tracker for teams building great software. Track bugs and tasks, link issues to related code, agile planning, and monitor activity.
Jira is an issue and project tracker for teams building great software. Track bugs and tasks, link issues to related code, agile planning, and monitor activity.
Categories
G2 Awards
Best Development Software Products 2025
Best APAC Products 2025
Best Enterprise Products 2025
Best Australia & New Zealand Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Usability Leader Bug Tracking Spring 2025
ANZ Leader Product Management Spring 2025
Grid Leader Product Management Spring 2025
Europe Leader Bug Tracking Spring 2025
29
Datto RMM
Remote Monitoring & Management (RMM)
A proactive remote monitoring & management (RMM) that maximizes productivity.
Categories
G2 Awards
Best Global Sellers 2025
Best Security Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Canada Leader Remote Monitoring & Management (RMM) Spring 2025
ANZ Leader Remote Support Spring 2025
Middle East & Africa Leader Remote Support Spring 2025
United Kingdom Leader Remote Support Spring 2025
30
Birdeye
Online Reputation Management
Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow
Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Customer Service Software Products 2025
Best Highest Satisfaction Products 2025
Grid Leader Patient Engagement Spring 2025
Implementation Leader Online Reputation Management Spring 2025
Relationship Leader Online Reputation Management Spring 2025
31
Insider
Mobile Marketing
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Categories
G2 Awards
Best EMEA Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Enterprise Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Software Products 2025
Usability Leader Customer Data Platform (CDP) Spring 2025
EMEA Leader Customer Data Platform (CDP) Spring 2025
India Leader E-Commerce Personalization Spring 2025
32
Confluence
Knowledge Base
Give your team one place to share, find, and collaborate on information they need to get work done.
Give your team one place to share, find, and collaborate on information they need to get work done.
Categories
G2 Awards
Best APAC Products 2025
Best Content Management Software Products 2025
Best Australia & New Zealand Products 2025
Best Enterprise Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Software Products 2025
Middle East & Africa Leader Knowledge Base Spring 2025
EMEA Leader Knowledge Base Spring 2025
Grid Leader Knowledge Base Spring 2025
Canada Leader Knowledge Base Spring 2025
Asia Leader Knowledge Management Spring 2025
33
Gong
Conversation Intelligence
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.
Categories
G2 Awards
Best Sales Software Products 2025
Best Global Sellers 2025
Best Highest Satisfaction Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Europe Leader Sales Coaching Spring 2025
Usability Leader Revenue Operations & Intelligence (RO&I) Spring 2025
Implementation Leader Conversation Intelligence Spring 2025
Results Leader Revenue Operations & Intelligence (RO&I) Spring 2025
34
Blackbaud Raiser's Edge NXT
Donor Management
Smart, scalable, and predictive, Raiser’s Edge NXT is ready to help you grow your constituent base and expand your revenue streams, so you can increase your impact like never before.
Smart, scalable, and predictive, Raiser’s Edge NXT is ready to help you grow your constituent base and expand your revenue streams, so you can increase your impact like never before.
Categories
G2 Awards
Best Non-Profit Software Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Grid Leader Donor Management Spring 2025
Grid Leader Donor Prospect Research Spring 2025
Grid Leader Fundraising Spring 2025
Grid Leader Nonprofit CRM Spring 2025
35
Playvox Quality Management
Contact Center Quality Assurance
Playvox is a modern Quality Assurance software. Improve customer experience and satisfaction by evaluating, coaching, training and motivating your agents to increase their performance. All in one centralized place.
Playvox is a modern Quality Assurance software. Improve customer experience and satisfaction by evaluating, coaching, training and motivating your agents to increase their performance. All in one centralized place.
Categories
G2 Awards
Best Customer Service Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Usability Leader Contact Center Quality Assurance Spring 2025
36
Greenhouse
Applicant Tracking Systems (ATS)
The platform was built to help you get better at recruiting. Find better talent, conduct more meaningful interviews and get the data you need to improve your process and make the right decisions, faster.
The platform was built to help you get better at recruiting. Find better talent, conduct more meaningful interviews and get the data you need to improve your process and make the right decisions, faster.
Categories
G2 Awards
Best Global Sellers 2025
Best HR Software Products 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Software Products 2025
Europe Leader Candidate Relationship Management Spring 2025
EMEA Leader Candidate Relationship Management Spring 2025
Results Leader Candidate Relationship Management Spring 2025
37
LinkedIn Sales Navigator
Sales Intelligence
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.
Categories
G2 Awards
Best Global Sellers 2025
Best Sales Software Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Enterprise Products 2025
38
Remote
Global Employment Platforms (GEP)
Remote offers global HR solutions for the future of work. Learn about how we make it possible for businesses of all sizes to employ global talent legally and easily.
Categories
G2 Awards
Best HR Software Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Fastest Growing Products 2025
EMEA Leader Employer of Record (EOR) Spring 2025
Europe Leader Payroll Spring 2025
Europe Leader Multi-Country Payroll Spring 2025
Spain Leader Employer of Record (EOR) Spring 2025
Germany Leader Employer of Record (EOR) Spring 2025
Europe Leader Employer of Record (EOR) Spring 2025
39
Microsoft Entra ID
Identity and Access Management (IAM)
Entra ID is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 and a world of non-Microsoft SaaS applications.
Entra ID is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 and a world of non-Microsoft SaaS applications.
Categories
G2 Awards
Best Global Sellers 2025
Best Security Software Products 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Relationship Leader Passwordless Authentication Spring 2025
Asia Pacific Leader Single Sign-On (SSO) Spring 2025
Asia Pacific Leader Multi-Factor Authentication (MFA) Spring 2025
Asia Pacific Leader Identity and Access Management (IAM) Spring 2025
India Leader Multi-Factor Authentication (MFA) Spring 2025
Asia Leader Single Sign-On (SSO) Spring 2025
40
Google Analytics
Digital Analytics
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Asia Pacific Leader Mobile App Analytics Spring 2025
India Leader Mobile App Analytics Spring 2025
Middle East & Africa Leader Digital Analytics Spring 2025
India Leader Digital Analytics Spring 2025
Grid Leader Mobile App Analytics Spring 2025
Europe Leader Digital Analytics Spring 2025
41
mjPRO
Procure to Pay
mjPRO is an industry agnostic, SaaS based, full stack P2P platform, from the house of mjunction. It digitises the entire procurement chain from "Plan to Pay" by connecting all data and stakeholders. It can be integrated with any ERP and even work standalone. The AI/ML powered supplier connect / ePro
mjPRO is an industry agnostic, SaaS based, full stack P2P platform, from the house of mjunction. It digitises the entire procurement chain from "Plan to Pay" by connecting all data and stakeholders. It can be integrated with any ERP and even work standalone. The AI/ML powered supplier connect / ePro
Categories
G2 Awards
Best Mid-Market Products 2025
Best India Sellers 2025
Grid Leader Procure to Pay Spring 2025
Asia Leader Procure to Pay Spring 2025
India Leader Spend Management Spring 2025
Asia Pacific Leader Procure to Pay Spring 2025
India Leader Procure to Pay Spring 2025
Grid Leader Strategic Sourcing Spring 2025
42
Seamless.AI
Sales Intelligence
Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Categories
G2 Awards
Best Global Sellers 2025
Best Highest Satisfaction Products 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Canada Leader Sales Intelligence Spring 2025
Implementation Leader Sales Intelligence Spring 2025
Grid Leader Buyer Intent Data Providers Spring 2025
Momentum Leader Buyer Intent Data Providers Spring 2025
43
Braze
Mobile Marketing
Create powerful customer engagement with ease, at any scale
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Europe Leader Mobile Marketing Spring 2025
Europe Leader Push Notification Spring 2025
Europe Leader Personalization Engines Spring 2025
United Kingdom Leader Mobile Marketing Spring 2025
Grid Leader Push Notification Spring 2025
Europe Leader Marketing Automation Spring 2025
44
Drata
Cloud Compliance
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Categories
G2 Awards
Best Security Software Products 2025
Best Governance, Risk & Compliance Software Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
Best Software Products 2025
EMEA Leader Vendor Security and Privacy Assessment Spring 2025
EMEA Leader Cloud Compliance Spring 2025
Grid Leader Vendor Security and Privacy Assessment Spring 2025
45
Awardco
Employee Recognition
Awardco enhances workplace culture, performance, and engagement while boosting productivity and reducing costs. Build culture with value-driven, dollar-for-dollar recognition and access the largest reward network—all in one easy-to-use platform.
Awardco enhances workplace culture, performance, and engagement while boosting productivity and reducing costs. Build culture with value-driven, dollar-for-dollar recognition and access the largest reward network—all in one easy-to-use platform.
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best HR Software Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Momentum Leader Rewards and Incentives Spring 2025
Relationship Leader Rewards and Incentives Spring 2025
Relationship Leader Employee Recognition Spring 2025
Results Leader Employee Recognition Spring 2025
46
Bonusly
Employee Recognition
Bonusly’s performance enablement solution recognizes employee wins, builds meaningful connections, enables consistent feedback, and equips managers with tools and insights—to unlock your team's full potential. Bonusly builds meaningful relationships between employers and employees, celebrating miles
Bonusly’s performance enablement solution recognizes employee wins, builds meaningful connections, enables consistent feedback, and equips managers with tools and insights—to unlock your team's full potential. Bonusly builds meaningful relationships between employers and employees, celebrating miles
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best HR Software Products 2025
Best Mid-Market Products 2025
EMEA Leader Employee Recognition Spring 2025
Results Leader Employee Experience Spring 2025
Canada Leader Employee Experience Spring 2025
Usability Leader Employee Experience Spring 2025
Implementation Leader Employee Experience Spring 2025
Europe Leader Employee Experience Spring 2025
47
MaintainX
CMMS
MaintainX is a mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT-enabled cloud-based tool for maintenance, safety, and operations on equipment and facilities.
MaintainX is a mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT-enabled cloud-based tool for maintenance, safety, and operations on equipment and facilities.
Categories
G2 Awards
Best Mid-Market Products 2025
Best Fastest Growing Products 2025
Usability Leader Facility Management Spring 2025
Implementation Leader Facility Management Spring 2025
Relationship Leader Asset Management Spring 2025
Grid Leader CMMS Spring 2025
Relationship Leader Facility Management Spring 2025
Relationship Leader Connected Worker Platform Spring 2025
48
Bullhorn
Staffing
Bullhorn’s full-featured, Web-based applicant tracking system and recruitment CRM solution are designed to meet the needs of staffing and recruiting agencies of all sizes.
Bullhorn’s full-featured, Web-based applicant tracking system and recruitment CRM solution are designed to meet the needs of staffing and recruiting agencies of all sizes.
Categories
G2 Awards
Best Global Sellers 2025
Best HR Software Products 2025
Best Software Products 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
United Kingdom Leader Staffing Spring 2025
Grid Leader Staffing Spring 2025
Europe Leader Recruitment Marketing Spring 2025
Europe Leader Staffing Spring 2025
49
Jamf Pro
Mobile Device Management (MDM)
A complete Apple management solution for IT pros to empower users and simplify the deployment, inventory, and security of Macs, iPads, and iPhones. Designed to automate device management for you while driving end-user productivity and creativity, Jamf Pro (formerly Casper Suite) is the EMM tool that
A complete Apple management solution for IT pros to empower users and simplify the deployment, inventory, and security of Macs, iPads, and iPhones. Designed to automate device management for you while driving end-user productivity and creativity, Jamf Pro (formerly Casper Suite) is the EMM tool that
Categories
G2 Awards
Best Global Sellers 2025
Best IT Management Software Products 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Grid Leader Data Security Spring 2025
Grid Leader Mobile Device Management (MDM) Spring 2025
Europe Leader Mobile Device Management (MDM) Spring 2025
Momentum Leader Enterprise Mobility Management Spring 2025
Relationship Leader Enterprise Mobility Management Spring 2025
Momentum Leader Mobile Data Security Spring 2025
50
Workiva
Audit Management
Workiva (NYSE:WK) Wdesk is a cloud-based productivity platform for enterprises that collect, link, report, and analyze business data with control and accountability.
Workiva (NYSE:WK) Wdesk is a cloud-based productivity platform for enterprises that collect, link, report, and analyze business data with control and accountability.
Categories
G2 Awards
Best Enterprise Products 2025
Best Global Sellers 2025
Best Governance, Risk & Compliance Software Products 2025
Best Accounting & Finance Software Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Relationship Leader Environmental, Social, and Governance (ESG) Reporting Spring 2025
Momentum Leader Disclosure Management Spring 2025
Relationship Leader Sustainability Management Spring 2025
Results Leader FP&A (Financial Planning & Analysis) Spring 2025
FAQs
What are the G2 Best Software Awards?
G2’s annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users and publicly available market presence data.
How are the winners determined?
Dozens of lists are generated based on G2’s verified user reviews and publicly available market presence data. G2 uses Satisfaction and Market Presence scores to rank products and vendors across different categories. Scores are first calculated within categories for all products with at least one review in the past year, which also appears on at least one G2 Grid® (having at least 10 total reviews) for a category that aligns with a Best Software list. Scores are then aggregated and compared based on the scoring criteria for each of the three Best Software lists: Best Software Companies, Best Software Products, and Best Software by Function.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How does a vendor become eligible for the awards?
To be eligible for one of G2’s Best Software Companies or Products lists, a software product or company must have at least one review in the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a category that aligns with a Best Software list. Scores reflect only data from reviews submitted during the evaluation period (January 1st, 2024 - December 31, 2024).
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
Authenticity and trust are paramount to our approach to review collection, moderation, and publishing. It is our aim to ensure every review is the honest opinion of a real user and their own experience with a product or service. Every review submitted to G2 undergoes rigorous moderation. We verify user identities and use over 43 data points and consistent guidelines to ensure authenticity. In fact, G2 rejects over one-third of the reviews submitted for not meeting those guidelines and standards. And while we see the clear opportunity for AI and are using it to fuel our own innovations, G2 maintains that reviews should come from genuine user experiences, only allowing AI for minor content enhancements but not review generation. For more information, view G2’s community guidelines.
Were G2’s 2025 Best Software lists researched and published using the same methodology and criteria as past years? If not, what is new?
Some eligibility requirements have changed for Best Software 2025. Changes for 2025 include:
Vendors no longer need 50+ reviews to qualify for the awards. To be considered for one of G2’s Best Software Sellers or Best Software Products Lists, a software company must have at least one review over the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a child category that aligns with a Best Software list.
This change was made to expand eligibility for vendors and products on G2 while simplifying the requirements, making it easier to be considered. However, on the most competitive Best Software lists, winners typically have hundreds or even thousands of reviews.
For the Functional Product Lists, a product’s percentage of categories and reviews earned within that functional list will be used as a factor in scoring. Previously, we considered representation across all categories across G2.
We believe this change will provide a better representation of the top-ranked products for each functional product list.
We also added the following new lists in 2025:
Best Governance, Risk & Compliance Software Products
Best Supply Chain & Logistics Software Products
Best Hosting Software Products
Best Data Privacy Software Products
Best Healthcare Software Products
Best Non-Profit Software Products
Best Legal Software Products
Best Financial Services Software Products
Best Real Estate Software Products
How can I promote my Best Software Award recognition if I am named a winner?
All winners will receive an email from G2 providing promotional materials and instructions, including templates and guidelines for:
Accessing their Best Software Award badge(s) in my.g2
Promoting their recognition via news announcements
Celebrating with customizable social media graphics
How will G2 celebrate the winners?
G2 will celebrate award winners through a series of promotions, including news announcements, social media posts, emails, website banners, and more. While some winners will be featured on billboards in New York City, this is limited to select top winners pre-determined by G2.
How are the Best Software Awards different from G2’s quarterly reports?
Key differences between G2’s Best Software Awards and Market Reports include:
- Best Software consists of annual awards lists accessed without log-in required, whereas Seasonal Market Reports are quarterly detailed reports viewed only by logging into my.g2.
- There are also differences in eligibility criteria and the depth and breadth of the product & vendor recognition.
- Learn more here.
