HubSpot Marketing Hub Reviews & Product Details

I like that Hubspot is easy to pick up compared to other platforms. It’s ui and ux feels intuitive, and the ability to bookmark as well as save specific parts of workflows for reuse make programs feel scalable Review collected by and hosted on G2.com.

Hubspot can be very rigid as it’s clear things are intended to work within the Hubspot ecosystem. However with SF as our primary crm and our sales reps working out of outreach, our data feels more disjointed than it should but really it’s using the data that’s a pain. The sf campaign object worked in Hubspot to some extent, I can add to a campaign as a specific status but I can’t use that status as a field in a list of example. At best it forces me to redo work to mirror what we have built in another tool, at worst I have to export and import and other manual processes.

There are a lot of functionality that is half baked and can be used in some places but not othered. Property value changes work as a workflow entry method but I can’t use that same logic on a list. Review collected by and hosted on G2.com.

Hubspot Marketing Hub is incredibly user-friendly even for people who aren’t super tech friendly. It has made things easier by having everything you need in one place. I really appreciate how clean the platform is making it easy to find everything you need pretty quickly. I also really love the reporting dashboards as everything is super visual and easy to understand. Review collected by and hosted on G2.com.

The biggest downside is the cost. Although I like that you can customize the package based off what you use it can still get pricey quickly. As you grow your company and have more features you need it can start to add up. Review collected by and hosted on G2.com.

The Hubspot Marketing Hub makes marketing automation easy and intuitive. The email marketing tools, combined with the landing pages and CRM system allows marketing professionals to easily track and report on lead activities. These insights enable users to make informed decisions about marketing automation strategies, mapping the right triggers and actions to move leads through the funnel towards a closed won opportunbnity. Review collected by and hosted on G2.com.

The pricing model is somewhat prohibitive for small businesses. There is a large jump in pricing once you move from the basic paid plan. Review collected by and hosted on G2.com.

I like how it is for the most part quite user-friendly and HubSpot Academy is quite informative. I used it from university all the way up until now. I like how everything you need for marketing and customer engagement is in this platform and the price isn't bad compared to other CRMs. Really easy to implement and I actually work for a tech company and integration to our product was seamless. Review collected by and hosted on G2.com.

I find the account managers quite difficult to get ahold of and they upcharge you for the littlest things like adding a few more marketing contacts. The social media tools like the social calendar experiences a lot of glitches like not being able to exit to another tab without it erasing everything or having to constantly connect your accounts. I also find the social media tool to be not as intuitive or as up- to-date as the rest of the platform. Review collected by and hosted on G2.com.

I tried the free version of Hubspot three times before committing. Initially, the software seemed to be more than I needed, so I would try a different CRM. Eventually, I discovered the other CRMs didn't offer enough, and I came back to Hubspot. The software is now my go-to platform at the start of every workday. I am a business/media coach. I use it to log emails, calls, and coaching sessions with each client. I also now use Hubspot Forms on my website to build my email list and automatically send newsletters to potential clients using the Hubspot Email option and workflows. Review collected by and hosted on G2.com.

The AI/Copilot features aren't as robust as advertised. Also, Hubspot needs another pricing option between the Starter and Professional tiers. There's a huge pricing jump between the two. I'd be glad to pay for more features...but not $800/month. Review collected by and hosted on G2.com.

Really good templates for email marketing and the ability to have email tracking (so you know and are notified when target customers open those emails) is invaluable.

I like that setting up an email marketing campaign is really easy, and Hubspot send you emails automatically reminding you to set up further functionality if you haven't had time to do so yet.

It was also really easy to implement and the reporting is good too! Review collected by and hosted on G2.com.

The biggest issue I have had is some contacts I added early on were not ticked as marketing contacts (my error - I didn't know what I was doing initially!), and therefore don't appear on email marketing lists.

I understand why, but it's way too difficult and confusing to change the subscriptions once they have been set up incorrectly. I have had to send emails manually to a number of contacts due to this (not the end of the world but frustrating). Review collected by and hosted on G2.com.

The Marketing Hub allows my small, in-house marketing team of six people to accomplish so much without wasting time switching between platforms. Setting up the account and individual profiles was straightforward with minimal additional research needed. As for the use case, we use the Marketing Hub for things like landing page creation, automated drip campaigns/emails, social media publishing, and email newsletters. These tasks occur almost daily so I'm almost always keeping HubSpot open on my tabs. Likewise, I have found the platform's customer support and knowledge base to be excellent and able to provide help during the first attempt. Review collected by and hosted on G2.com.

Nothing comes to mind at the moment since HubSpot keeps up-to-date with integrations and functionality. It really has become an all-in-one solution for our marketing team. Review collected by and hosted on G2.com.

I have over 25 years of experience in the manufacturing and distribution business software industry, and I can confidently say that HubSpot stands out for its exceptional balance between ease of use and cost-effectiveness. What truly sets HubSpot apart is its commitment to continuous improvement, introducing meaningful updates that directly enhance the end-user experience. Additionally, the opportunity to access HubSpot interns adds even more value to their offering. With all these advantages combined, why would you choose anything else? Review collected by and hosted on G2.com.

While HubSpot offers impressive ease of use and solid value for its cost, there are some areas where it falls short for me. Despite their constant updates, some changes feel more like cosmetic upgrades rather than solving real workflow issues. Additionally, certain advanced features are locked behind higher pricing tiers, which can quickly drive up costs. Their reporting capabilities, while decent, often lack the depth and customization I need for complex business insights. Plus, the learning curve for fully utilizing all of HubSpot's tools can be steeper than expected. Overall, while HubSpot has its strengths, these drawbacks leave me wishing for a more polished and cost-efficient experience. Review collected by and hosted on G2.com.

Hubspot marketing hub is good while we are working on our dashboards and marketing mails what we can send from the hubspot directly we don't have to do anything plus we can set sequences as well to send automatically mails and also hubspot is too good till now and some good things I've learnt. Review collected by and hosted on G2.com.

The only thing I don't like about hubspot is they don't have the segregation methods as per the DNP and on hold colomns because it will be difficult for us to understand. if we want to do that that is very difficult as we have to put them in different stages name Review collected by and hosted on G2.com.

Man, it’s just so easy to use. The whole setup is nice and straightforward nothing cluttered or confusing. Plus, it plays really well with other tools, so you’re not stuck messing around trying to make things connect. Oh, and the automation? Total lifesaver. Cuts down on so much busywork and keeps things running smooth. Review collected by and hosted on G2.com.

The pricing’s a bit of a bummer, especially if you’re a small business. It’s cool at the starter level, but once you want the good stuff, those costs start piling up fast. And honestly, some of the really useful features are stuck in the pricey plans, which can feel like a stretch if you’re trying to keep things affordable. Review collected by and hosted on G2.com.